Use these steps to discover keywords from competitor domains:
- Access the keyword tool and log in.
- Input your competitor’s web address.
- Review the listings, and scroll down to view all and see the collection of keywords including ad group ideas.
You would pick the keywords that have (exact) search counts and that closely match your site as a starting formula. A combination of head and long-tail keywords should be included in an Excel tracking sheet. As you enter some of these keywords into Google, you’ll see varying results for paid results. These will help you understand how “commerce viable” a keyword is. The more ads, the more you can consider it to be a moneymaker. You can further input top keywords into Spyfu.com and Keywordspy.com to discover more detail, including potential paid campaigns and their resulting landing pages. This will give you a broad view of your competitor’s use of keywords, pages and overall strategy.